16 February, 2015

Sar Uthaa Ke Jiyo

Interestingly, in a short span of 2 weeks, I've encountered 2 ads which I really liked... Incidentally, both are promotions from Insurance companies (I guess it's that time of the year when Insurance companies peak their ad time)..

The first one is from HDFC Life - Apno ko Apne Dum pe Jeena Sikhao, from Leo Burnett... the ad is spot on, because it aptly communicates the need for Life Insurance.... almost like LIC's punchline Zindagi ke saath bhi, Zindagi ke baad bhi, except in a very soft and subtle way... 


The second one is from Birla Sunlife - Khud Ko Kar Buland, from Taproot Communication... the ad, through the relationship between a father and his autistic son, touches on the need for insurance, not just for yourself, but those dependent on you..



Both communications have been brilliantly crafted, and leave you with a warm feeling, and an after thought... and the understanding about the necessity of such policies.

However, ironically, both these ads have touched a raw nerve for many policy holders who have dealt with these insurance companies... Both ads seem to have covered illnesses/predicaments which are not covered by such policies.... whether we talk about expenses pertaining to psychiatric/psychological illnesses, or those pertaining to prosthetics these policies don't cover them... very few insurance companies are now opening up towards the same... Infact run a random search on google, and the answer will be loud and clear...

So as much as I wish to appreciate the sentiment being conveyed in both the ads, I think the campaign manager seems to have missed a core issue... unless that's the change they are wishing to highlight !!!


01 February, 2015

The Delhi Race

The run up to the Delhi Elections is on... 

For the first time, we have 2 highly qualified individuals running for the post of Chief Minister... both with their set of deeds and misdeeds...

No matter who wins, I hope they use their intelligence and administrative experience to good use, for the benefit of the capital.

And finally, (in continuation to the previous post) someone raises their voice, and the court acts :)

21 January, 2015

Delhi Governance

Suddenly Delhi Municipal Corporation and Police are abuzz with activity. After all THE President of United States of America is coming to town... which is why, all of a sudden, all pavements are being painted, all roads are being cleaned, bushes are being trimmed and garbage removed. I guess what meets the eye, is what one remembers in these visits.

But what is their explanation for the State to suddenly find funds to rent around 15000 CCTV cameras (some with face recognition as well), which have already been posted in various locations around the city. Clearly, it was a security issue for Mr Obama... However, all the requests from citizens who have been asking the authorities to ramp up security in Delhi seemed to have fallen on deaf ears.

It took the Asiad Games for improved roads, the Commonwealth Games for improved sports infrastructure... and looks like we needed a US President's visit to improve security. I hope his visit to Agra will give the local authorities a reason to finally clean up the city !!!

The following post i recently read on FB sums up my thoughts...

People in Delhi should vote for Barack Obama as the Chief Minister; he is getting 15000 CCTVs installed in the national capital - a feat which no other CM has been able to achieve...... and if he remains the CM, the CCTVs are more likely to remain there - and functional.

11 January, 2015

Control Me to Control You

Was recently reading an Article on how tears know no gender... however society has always tried to associate tears as a sign of weakness.... I remember mentioning this in an earlier post, and somehow, the thought evokes the exact same emotions... 
I am all for privacy of emotions and especially tears. But that doesn't deny anyone the right to shed a tear.. whether in memory, or in heartbreak...

On a different, yet somehow related note, assuming all household face the same music, every house takes a certain effort from all members... expecting one person to manage the show is not only difficult, it is unfair... Having said that, each person has their own way of pitching in, which needn't necessary the way you'd want/like it... Also, more often than not, household chores are on a higher priority for women as compared to men.. so while men seek control elsewhere,  women seek control in household issues...
I am not sure who is the controller, and who is being controlled... or rather if there is a subject and an object, but I am yet to discover a mid ground on this one...

It's a tricky ground, I agree...

It's not that you should never love something so much that it can control you.
It's that you need to love something that much so you can never be controlled.
It's not a weakness.
It's your best strength.
~ Patrick Ness, The Ask and the Answer

03 January, 2015

Accountability

Being responsible for someone is tough, but taking responsibility for someone is, i think, tougher... No wonder so many of us think a million times before taking the leap of starting a family....  But it seems to be a natural step, a kind of progression of life... from being accountable to someone, to being accountable for someone.... one must complete the circle....

And what does it imply if one begins to look forward to it ?

28 December, 2014

Job Well Done ?

All of us work... some on our own free will, and some for the corporate world, and a lucky few who manage to achieve both...

While I am pondering how to best do the work at hand, I often wonder about the choice to be made... whether to the best I can do with the one opportunity I have to prove myself, or to do a good job leaving some space and energy for other things lined up...

Some might argue that every job should be done with an attempt to achieve perfection, and only then do we come close to achieving something worthwhile.... at the risk of sounding lackadaisical, putting your heart and soul into everything at hand is very exhausting.... 

So I am always left wondering where to give in my 100%... but the balance will get nothing at all.... So much for work - life balance !!!

20 December, 2014

Responsibility

All of us like to feel that we are responsible beings.... responsible about our family, friends... responsible about the work we do.... there are almost infinite facets....
And each, has a unique sense of satisfaction, almost irreplaceable...

But what happens when you've bitten more than you can chew... how does one face the consequences.... when you feel you are duty bound and responsible, but all you want to actually do is run away from the scene.... 
Is this just a moment of weakness or your gut suddenly giving you signs ???