One Look Is Worth a Thousand Words

One of the most impactful modes of communication for companies is advertisements. In most companies, lots of thought foes into what they wish to convey to their audience.

While ads from the likes of Tata Group (read Tata Tea, Titan and Tanishq) have always been a cut above the rest, there are few other brands/companies which have consistently managed to break through the noise to deliver meaningful messages.

Take for instance Ghadi Detergent, a brand from RSPL Ltd (a Kanpur based company) which has used the punchline #SaareMaelDhoDaalo to deliver beautiful messages, be it about forgetting old grudges, our prejudices about certain professions, the different hues of a mothers or respecting the people who enable us to accomplish our daily work i.e. domestic helps.

Brooke Bond (an HUL brand), has also managed to deliver socially relevant messages through the brilliant campaigns like #TasteofTogetherness which has managed to shatter many myths, including the recent ad pertaining to the pandemic, or #TforTogetherness. Each of these ads are short, yet each of them manages to shatter many illusions our society lives under.

Another brand which seems to be consistent (albeit slightly feminist) in their messaging is Sabhyata (a Delhi based company selling ethnic apparel) which forces us to think differently and #RedefineThePerception.