Envy & Pride
Its human tendency.. to look around... compare... admire what others have... crib about what we don't... I guess that's why, when Onida had launched the campaign "Neighbour's Envy, Owner's Pride" , it was such a huge success. But there is another catch... is the pride subject to the fact that what you have is someone's envy !?! PS: Another thought... I wonder why it is symbolized by the Devil ;)