~ Reflections ~

One of the most impactful modes of communication for companies is advertisements. In most companies, lots of thought foes into what they wish to convey to their audience. While ads from the likes of Tata Group (read Tata Tea, Titan and Tanishq) have always been a cut above the rest, there are few other brands/companies which have consistently managed to break through the noise to deliver meaningful messages. Take for instance Ghadi Detergent, a brand from RSPL Ltd (a Kanpur based company) which has used the punchline #SaareMaelDhoDaalo to deliver beautiful messages, be it about forgetting old grudges , our prejudices about certain professions , the different hues of a mothers or respecting the people who enable us to accomplish our daily work i.e. domestic helps. Brooke Bond (an HUL brand), has also managed to deliver socially relevant messages through the brilliant campaigns like  #TasteofTogetherness  which has managed to shatter many myths, including the recent ad perta...

Marriage seems to be the most talked about thing... especially in an Indian context... It is made to feel that one's life is incomplete without being married.... All through growing up and the 20's, one is reminded about the D day and The choice ... As if this one choice defines our purpose in life... What is most astonishing is the varied explanations given for getting married... from getting married because all your friends have... to getting married to procreate..... Rarely does someone talk about the true reason one might choose...