~ Reflections ~

Marriage seems to be the most talked about thing... especially in an Indian context... It is made to feel that one's life is incomplete without being married.... All through growing up and the 20's, one is reminded about the D day and The choice ... As if this one choice defines our purpose in life... What is most astonishing is the varied explanations given for getting married... from getting married because all your friends have... to getting married to procreate..... Rarely does someone talk about the true reason one might choose... 

Interestingly, in a short span of 2 weeks, I've encountered 2 ads which I really liked... Incidentally, both are promotions from Insurance companies (I guess it's that time of the year when Insurance companies peak their ad time).. The first one is from HDFC Life - Apno ko Apne Dum pe Jeena Sikhao, from Leo Burnett... the ad is spot on, because it aptly communicates the need for Life Insurance.... almost like LIC's punchline Zindagi ke saath bhi, Zindagi ke baad bhi, except in a very soft and subtle way...  The second one is from Birla Sunlife - Khud Ko Kar Buland, from Taproot Communication... the ad, through the relationship between a father and his autistic son, touches on the need for insurance, not just for yourself, but those dependent on you.. Both communications have been brilliantly crafted, and leave you with a warm feeling, and an after thought... and the understanding about the necessity of such policies. However, ironically, both these ads h...