~ Reflections ~

After a long time, a brand has chosen a strong social message through its campaign.  Vicks in its latest advertisement  has chosen an issue which has been debated in various forums, but with no outcome. The last such socially relevant campaign was done by Tata Tea through Jaago Re , where it pushed all citizens of this country to vote. It helped that they covered the entire spectrum of issues faced by voters, from applying for a voter ids to understanding a constituency, and not just the ad campaigns. Very often, these ads leave a message which might not occur to you at the face of it, but which successfully plays on your subconscious. I hope Indians are able to churn out more such campaigns, which help Indians in becoming more and more aware.

Interestingly, in a short span of 2 weeks, I've encountered 2 ads which I really liked... Incidentally, both are promotions from Insurance companies (I guess it's that time of the year when Insurance companies peak their ad time).. The first one is from HDFC Life - Apno ko Apne Dum pe Jeena Sikhao, from Leo Burnett... the ad is spot on, because it aptly communicates the need for Life Insurance.... almost like LIC's punchline Zindagi ke saath bhi, Zindagi ke baad bhi, except in a very soft and subtle way...  The second one is from Birla Sunlife - Khud Ko Kar Buland, from Taproot Communication... the ad, through the relationship between a father and his autistic son, touches on the need for insurance, not just for yourself, but those dependent on you.. Both communications have been brilliantly crafted, and leave you with a warm feeling, and an after thought... and the understanding about the necessity of such policies. However, ironically, both these ads h...