~ Reflections ~

After a long time, a brand has chosen a strong social message through its campaign.  Vicks in its latest advertisement  has chosen an issue which has been debated in various forums, but with no outcome. The last such socially relevant campaign was done by Tata Tea through Jaago Re , where it pushed all citizens of this country to vote. It helped that they covered the entire spectrum of issues faced by voters, from applying for a voter ids to understanding a constituency, and not just the ad campaigns. Very often, these ads leave a message which might not occur to you at the face of it, but which successfully plays on your subconscious. I hope Indians are able to churn out more such campaigns, which help Indians in becoming more and more aware.

As a part of evolution, looks like we are on our way to becoming more social people... not that we have suddenly started bonding with our friends or interacting with our neighbours... but by simply sharing every possible event and non-event of our life on "social" media...  Be it Facebook, which seems to have successfully found means and ways to even ruin a special holiday by checking into the resort, or Linkedin, through which Microsoft seems to have taken on Facebook, and created a timeline of its own. What was once a professional network, and again become a sequence of posts.  Whatsapp seems to be the latest addition with its segment on latest status update. Despite creating the misnomer called being a "social" animal, as a society, we seem to be lonelier, more cut off from not just friends but even family. We claim to be extroverts, shouting out to the world, without realizing we aren't even capable of listening to ourselves most of the times. It is as