Selling !!!

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An article i recently read got me thinking...
(http://www.theamericanscholar.org/su08/elite-deresiewicz.html)

What is it that education gives us.. we all strive for education, good quality education, from premier institutes of the world.. but what do we actually learn..
Hasn't our focus shifted totally, from content to the cover.. from substance to mere brands... isn't that what we are all chasing...

Marketing and hard selling seem to have become such an integral part of our life, that we don't 'develop' a liking for anything that is not 'sold' to us...
I guess "Beauty lies in substance" belongs to an old school of thought which ceases to exist in today's world...

What is worse is our justification for the need of selling.. have we all stopped trusting our sense of judgement.. the judgement of identifying what is right without someone trying to create a bias for something....

What is it that propels this thought.. i am yet to comprehend...

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