~ Reflections ~

This year has been exceptional in more ways than one... That the pandemic hit all of us is just the cause which snowballed into many effects (some drastic) for a lot of us.  To say that I am thankful would be an understatement... thankful that I got rest when I needed it (due to the lockdown), thankful that I've been blessed with my bundle of joy despite all odds, thankful for a lot of things... but most importantly thankful that my near and dear are all fine, emotionally, physically and financially. So here's my takeaway from this year... 1. There is often good in all the negativity that surrounds us . While this might sound like management jargon, it's true. On a personal front, lockdown provided the perfect opportunity to work from home and rest when I could, which really helped. But even in a more general sense, the air became cleaner.. City dwellers could suddenly hear chirping birds and spot stars in a clear (read smokeless) sky.  2. Reinventing oneself takes time an...

One of the most impactful modes of communication for companies is advertisements. In most companies, lots of thought foes into what they wish to convey to their audience. While ads from the likes of Tata Group (read Tata Tea, Titan and Tanishq) have always been a cut above the rest, there are few other brands/companies which have consistently managed to break through the noise to deliver meaningful messages. Take for instance Ghadi Detergent, a brand from RSPL Ltd (a Kanpur based company) which has used the punchline #SaareMaelDhoDaalo to deliver beautiful messages, be it about forgetting old grudges , our prejudices about certain professions , the different hues of a mothers or respecting the people who enable us to accomplish our daily work i.e. domestic helps. Brooke Bond (an HUL brand), has also managed to deliver socially relevant messages through the brilliant campaigns like  #TasteofTogetherness  which has managed to shatter many myths, including the recent ad perta...

I know this subject has been beaten to death everywhere including books... Seize the day, like there is no tomorrow. However, despite these repeated reminders we keep getting from everyone, the point is often lost.. till it hits home.... leaving behind heavy baggage... We often postpone things, thinking we'll find a more opportunities in the future to do the necessary, say the needful... but alas !!