~ Reflections ~

After a long time, a brand has chosen a strong social message through its campaign.  Vicks in its latest advertisement  has chosen an issue which has been debated in various forums, but with no outcome. The last such socially relevant campaign was done by Tata Tea through Jaago Re , where it pushed all citizens of this country to vote. It helped that they covered the entire spectrum of issues faced by voters, from applying for a voter ids to understanding a constituency, and not just the ad campaigns. Very often, these ads leave a message which might not occur to you at the face of it, but which successfully plays on your subconscious. I hope Indians are able to churn out more such campaigns, which help Indians in becoming more and more aware.

I was suddenly reminded of an earlier post of mine when I read about the recent controversy Sonu Nigam got caught in. Loudspeakers at religious places have always been a pain, and suddenly now, media seems to have caught wind of the problem. I hope people like Babu Khan , who are fighting lone battles on the issue should be get more support from the public. Maybe that will set the right trend. As The Supreme Court rightly pronounced earlier, no religion prescribes that prayers should be performed by disturbing the peace of others nor does it preach that they should be through voice amplifiers or beating drums. Despite all the noise (literally) around this issue, The noise persists... I wonder if we can ever learn.

We often indulge ourselves in light banter and comments, without putting much thought into the impact of those words. However, as an after thought, one would realize that each word falls into place due to a subconscious decision to say what we wanted to say. What most of us guise of slip of the tongue or unintended remarks are more often fully intended.