~ Reflections ~

Interestingly, in a short span of 2 weeks, I've encountered 2 ads which I really liked... Incidentally, both are promotions from Insurance companies (I guess it's that time of the year when Insurance companies peak their ad time).. The first one is from HDFC Life - Apno ko Apne Dum pe Jeena Sikhao, from Leo Burnett... the ad is spot on, because it aptly communicates the need for Life Insurance.... almost like LIC's punchline Zindagi ke saath bhi, Zindagi ke baad bhi, except in a very soft and subtle way...  The second one is from Birla Sunlife - Khud Ko Kar Buland, from Taproot Communication... the ad, through the relationship between a father and his autistic son, touches on the need for insurance, not just for yourself, but those dependent on you.. Both communications have been brilliantly crafted, and leave you with a warm feeling, and an after thought... and the understanding about the necessity of such policies. However, ironically, both these ads h...

The run up to the Delhi Elections is on...  For the first time, we have 2 highly qualified individuals running for the post of Chief Minister... both with their set of deeds and misdeeds... No matter who wins, I hope they use their intelligence and administrative experience to good use, for the benefit of the capital. And finally, ( in continuation to the previous post ) someone raises their voice , and the court acts :)